London Business News | Londonlovesbusiness.com
6 months agoMarketing
Brand growth is slowing reveals Interbrand's Best Global Brands 2023 ranking
The overall brand value of the top 100 brands has slowed down, growing by 5.7% compared to last year's 16% increase.
Companies that address a diverse set of customer needs and operate across sectors dominate the top of the table and experience higher growth and profitability.
Successful brands transcend their established category norms and play a more significant and meaningful role in society and consumers' lives. [ more ]